Digital marketing has become a highly competitive industry, and businesses around the world are hiring digital marketing agencies to help them grow their online presence. But how many digital marketing agencies are there in the US? In this article, we will explore the number of digital marketing agencies in the US and the factors that contribute to this number.
Digital Marketing Industry Overview
The digital marketing industry is growing rapidly and becoming increasingly important for businesses of all sizes. The industry encompasses a wide range of services, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and more.
According to a report by eMarketer, the digital ad spending in the US is expected to reach $237 billion in 2019, representing a 19% increase from the previous year. This growth is primarily driven by the increasing use of mobile devices and social media platforms.
Number of Digital Marketing Agencies in the US
It is difficult to determine the exact number of digital marketing agencies in the US, as new agencies are constantly being formed, and many small agencies do not have a significant online presence. However, according to some estimates, there are over 14,000 digital marketing agencies in the US.
This number includes agencies of all sizes, from small boutique agencies to large full-service agencies with hundreds of employees. The majority of these agencies are located in major cities such as New York, Los Angeles, and Chicago.
Factors That Contribute to the Number of Digital Marketing Agencies
Several factors contribute to the number of digital marketing agencies in the US. One of the main factors is the increasing demand for digital marketing services. As more businesses recognize the importance of having a strong online presence, the demand for digital marketing services is expected to continue to grow.
Another factor is the relatively low barrier to entry in the digital marketing industry. Starting a digital marketing agency does not require a significant amount of capital or specialized equipment. As a result, there are many small agencies that are able to compete with larger agencies.
The availability of online resources and training programs has also contributed to the growth of the digital marketing industry. Many aspiring digital marketers can learn the skills they need to start their own agency through online courses and tutorials.
The Future of Digital Marketing Agencies in the US
The future of digital marketing agencies in the US looks bright, as the demand for digital marketing services is expected to continue to grow. As the industry matures, it is likely that there will be consolidation, with smaller agencies being acquired by larger agencies.
There may also be an increase in specialization, with agencies focusing on specific niches such as SEO, PPC, or social media marketing. This specialization may make it easier for businesses to find agencies that meet their specific needs.
Conclusion
In conclusion, the number of digital marketing agencies in the US is difficult to determine, but estimates suggest that there are over 14,000 agencies. The increasing demand for digital marketing services, the low barrier to entry, and the availability of online resources and training programs have all contributed to the growth of the industry. The future of digital marketing agencies in the US looks bright, with the industry expected to continue to grow and evolve in the coming years.
